I recently attended the San Francisco Writer’s Conference. It was such an enchanting experience to meet brilliant speakers and writers. During a column writing class taught by Suzette Standring, I was struck by this simple truth:
Good writing => Good storytelling => Mastering the art of persuasion => Change the way people think
This not only applies to fiction and non-fiction writing but also everyday communication such as emails and letters, college essays, grant applications, advertisements, etc.
Next time, when you need to compose a piece of writing for personal needs, academic requirements, or work-related communication, take a moment to think through the following points before writing.
Do I have a clear point?
What is it? Who cares?
Is there substance to support my point?
What will my readers learn?
What is the call to action?
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