Blog,  Mind and Body

The Art of Persuasion in Everyday Writing

The Art of Persuasion in Everyday Writing
Image by Mediamodifier from Pixabay

I recently attended the San Francisco Writer’s Conference. It was such an enchanting experience to meet brilliant speakers and writers. During a column writing class taught by Suzette Standring, I was struck by this simple truth: 

Good writing => Good storytelling => Mastering the art of persuasion => Change the way people think

This not only applies to fiction and non-fiction writing but also everyday communication such as emails and letters, college essays, grant applications, advertisements, etc.

Next time, when you need to compose a piece of writing for personal needs, academic requirements, or work-related communication, take a moment to think through the following points before writing.

  • Do I have a clear point?  

  • What is it? Who cares? 

  • Is there substance to support my point? 

  • What will my readers learn?

  • What is the call to action?

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